I love penguins, and good ad campaigns

Something that made me incredibly  happy this summer was the New England Aquarium’s ad campaign that centered around penguins and their personalities. It was such a clever campaign and it really brought – what I think is – their best exhibit to the forefront.

Of course, I’m a sucker for penguins and anthropomorphism.  I think that the aquarium really hit the nail on the head with this campaign.  The type that’s DIYish, the consistency of color on each poster, and the real feeling of fun that’s clear on these posters.  As a 20-something, not many aquarium ad campaigns are aimed at my age bracket, but this one had all of my friends talking.

{The images are from New England Aquarium}


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